Ahmad Aliff has been playing and performing music since his schoolboy days. Growing up mostly in Penang, his formative music years were spent in his school's marching band, as a violinist for a traditional dance troupe in Jabatan Kebudayaan dan Kesenian Negara Pulau Pinang, and in the Penang Symphony Orchestra. He later became a founding member of the Malaysian Philharmonic Youth Orchestra.

Even before graduating with an honours degree in music performance at the top of his class, Aliff was racking up experience as a paid performer in the industry, a violin teacher, and a coach for school orchestras. He left his government job as a tutti violinist in a local broadcast orchestra after two years to pursue his musical goals. The culmination of both his pursuit of knowledge and interest in conducting saw him attend a Symphonic Conducting Master Course in Moscow with Professor Vladimir Ponkin in 2017.

Prior to being married, Aliff and Rini created a brand called Cerita Muzik, starting out as music service providers but with the real goal of spreading the art, culture, and values that come from doing good music. Under Cerita Muzik, they managed to organise a total of 7 orchestra and chamber concerts over the span of 3 years, which were all completely independent and self-funded.

Now, the husband-and-wife team continues to be full-time musicians who wish to keep collaborating with like-minded people to promote a higher standard of living through music. At worst, our musical activities have provided a meeting place for couples who are now busy raising their young children.

Our lives changed after we learned and performed art music. It turned us into discerning listeners, made our minds sharp, broadened our perspectives as we met different people and discovered different places, and made our lives more colourful. We are truly blessed by the experience we have gained. We hope that through our performances and events, we can inspire others and remind them of the beautiful things in life.

If you like what we do and want to contribute to our cause, please make your donations to the account as detailed below. Your contributions help us keep the lights on and make future events possible. Thank you for your kindness!